Field Notes

Notes from the work.

Short observations on how we look at a business and the work it needs.

November 2026Start with what a customer can see

You can learn a lot about a business before anyone opens a spreadsheet.

 November 2026A CRM manages leads. It doesn’t create them.

Where the budget should go depends on which problem a business actually has.

 November 2026A recurring fee needs a job description

Some work really is ongoing. The proposal should say exactly what continues.